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Everywhere you look these days, people are talking about CRM’s. But I hear you ask ‘what is a CRM?
And why do we need one?’
Customer Relationship Management software is a tool to help you organise and keep track of your
business activity with regards to your customer interactions. How do you do this at the moment?
I suspect that you have your contacts saved in your Outlook or other email program, and you keep
track of conversation threads and different staff members simply just ‘know’ what is going on with
that particular customer at any given time. Or maybe you have a spreadsheet, holding a little more
information like the type of property they are looking for, or the product they buy regularly, or
whether they have kids or not, or other useful data you can sort when it comes to doing marketing
mailings….
And what happens when that customer calls you or pops into the office? You scribble some notes on
a scrap of paper on your desk, and make a mental note to take the required action at a convenient
time, or even add it to a to do list lurking somewhere else on your desk, or maybe actually on your
calendar.
These kind of organisational skills, may well seem fine to you so far, but what if you could have one
program, on your desktop screen or on your mobile device, where you could log the whole process
from start to finish, and keep accurate records of it, which you could later pull up to automatically
send out a mailing? AND then create a report at the touch of a button that shows you how many
people bought this month, which was the top selling product, where more action is needed, or what
the projected income will be?
Every business, whether it is flower sales, pest control, food production or whatever, saves time and
increases efficiency with a management tool like a CRM. There is a wide choice of CRM software out
there, from free versions for managing only your customer contacts and communications, through
to expensive monthly subscriptions to manage your staff, your products and your website content.
Finding the right one for you is vital, and that is exactly what Purean does for their clients. And if
your business required something very specific, we help you through the whole process of creating
your own tailor made CRM solution.
Ask the experts, and get your business on track NOW!! Contact us now for a friendly consultation.
